Present moment marketing is exactly the place where brands respond to the current moment, regardless of whether it is a viral meme, a major news story, a sports event, or a philosophical argument that has drawn the attention of the public. Instead of having to…
Money Heist has become an incredible success story to both finance lovers and binge watchers alike. The show started as a crime drama in Spain, but has grown into such a cultural juggernaut that it blends suspense, tactical thinking and emotional weight into one massive layer of chaos. Image source:…
The video game development sector is in a constant state of flux due to the introduction of novel technologies and the unfaltering desire for more extensive games. Among the few that can truly grasp this high-risk transformation is Brendan Greene, better known as Player Unknown,…
A few years ago, quick commerce was mostly about the thrill of getting groceries or snacks at your door in under 20 minutes. But that phase is long gone. By 2025, Q-commerce quietly turned into something much bigger, a place where brands could actually shape…
During the last week of December 2025, volatility struck globally as financial markets typically experience low activity due to normal seasonal factors (i.e., Holiday Shortened Week). Yet, in fact, lessons abound from this last week of the year that show just how powerful financial markets…
The last week of December 2025 quietly revealed more about the future of marketing than most trend reports ever could. Instead of predictions and buzzwords, brands were forced to react in real time, to public backlash, regulatory pressure, shifting audience behaviour, and changing platform priorities….
The data science and artificial intelligence spheres are not going to stop even with the Christmas and New Year holidays at the end of 2025, they are still going to be very much alive. In the week from December 22 to December 26 the industry…
Security teams and risk leaders ended the year 2025 with a week that was a clear indication of how threat actors are always changing their methods, are escalating their actions, and are timing their campaigns to get the most significant impact. Among the week’s happenings…
In present day rapid-paced business environment, efficiency and accuracy are not simply goals—they are necessities for survival and growth. Many corporations, however, remain tethered to outdated practices, most substantially the reliance on paper forms. From onboarding new employees and processing rate opinions to challenge protection…
Christmas has always sat a little differently in India. It’s festive, it’s warm, but it doesn’t come with the same commercial noise as Diwali or Eid. And that’s why it often brings out some of the most interesting brand work. When there’s no guaranteed spike…
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