Patriotic marketing occurs when brands attempt to connect their identity with Indian national values and feelings and cultural heritage and national pride. The marketing strategy becomes most apparent in India during Republic Day which occurs on 26 January. Every year, brands release ads and social…
KitKat’s partnership with Formula 1 didn’t arrive quietly. The brand is now the Official Chocolate Bar Partner of Formula 1 under a multi-year global agreement that runs through the 2025–26 seasons and beyond. At first glance, it feels like another big brand attaching itself to…
Amidst the data-driven world, it is the organizations that have the right human forces that can get the most out of data which are the very ones that got the biggest investment in talent. Ready as every business from little local start-ups to big multinational…
Cyber threat technologies move quickly! Because these technologies evolve at such a rapid pace, an individual must continuously learn about cybercrimes and defence policies in order to keep up with the changes. By enrolling in a structured cyber security course, you will gain a better…
This week in global and Indian financial markets was defined by sharp volatility, renewed geopolitical risks, intense macroeconomic debate at the World Economic Forum in Davos, and shifting investor flows across asset classes. From trade tensions that rattled stock exchanges to sharper calls for analytical…
The second half of January 2026 made it clear that marketing is no longer operating in isolation from core business decisions. Brand activity during this period reflected deeper shifts in how companies think about growth, relevance, and long-term value creation. Across industries, marketers faced growing…
The search landscape is changing. The changes are rapid and significant, and most businesses are struggling to keep up with the pace and demands of this evolution. A website that ranked on the first page a few months ago is now touching ground, and the…
Data science has moved from being a niche technical skill to one of the most in-demand career paths across industries. It has become a hot career choice everywhere, and for sure, data scientists will soon be a rare breed. At the present time, Pune has…
Fast food brands have found a new way to stay in people’s lives even when they’re not eating. Cups, bags, hoodies, and small collectibles are no longer just extras handed out at the counter. People actively look forward to them, collect them, and share them…
Healthcare is one of the most data-rich industries out there. From appointment scheduling to insurance billing and clinical operations, nearly every process generates information that can be analyzed, improved, and optimized. For beginners looking to break into healthcare analytics, hands-on projects are one of the…
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