The Analytics Of Entertainment

29 Aug, 2020 | 4:30 pm - 6:00 pm (IST)


Consumers today are viewing and sharing more content than ever before, making content personalization using Analytics in the Media & Entertainment industry increasingly significant.

To understand the role of Analytics in this industry, Boston Institute of Analytics has organized a webinar with Ms. Ujjyaini Mitra, Head of Data, ZEE5, Mr. Harikrishnan Pillai, Co-Founder & CEO, TheSmallBigIdea and Mr. Ashwin Malik Meshram, MD, Spinnaker Analytics.

Topics Covered:
1. Introduction to Analytics in Media & Entertainment
2. Methodologies Used
3. Industry Applications & Use Cases
4. Roles & Skill-set Requirements
5. Challenges & Mitigation Steps

1. Ms. Ujjyaini Mitra
Ms. Ujjyaini Mitra is a Senior Executive with 13 years of rich Leadership experience in establishing Data as a Culture at large organizations.
Her work experience is spread over the Globe across industries – Telecommunication-Media-Tech (TMT), E-commerce, CPG, Healthcare, Digital media, Retail Banking, Travel & Hoteling Business – both B2C and B2B. Previously she has been associated with companies like Voot- OTT platform of Viacom18 Media Pvt. Ltd., Flipkart, Airtel, and McKinsey & Company. At Zee, she is building Centre of Excellence for ZEE5 spanning across Business Intelligence, Business Analytics, Predictive and Prescriptive Modelling, Artificial Intelligence, Market Research, and Digital Lab.

2. Mr. Harikrishnan Pillai
Mr. Harikrishnan Pillai is a first-generation entrepreneur, angel investor, and founder of the digital agency, TheSmallBigldea. Over the last decade, Hari has worked with brands like ZEE, Viacom 18, Disney-Star, Turner Network, Amazon Prime, Sony Liv, amongst others in the digital marketing space. His team at TheSmallBigldea has played a pivotal role in marketing some of the biggest movies in recent times like Shakuntala Devi, Thappad, Shubh Mangal Zyada Saavdhan, Badhaii Ho amongst others. Mr. Pillai comes with a strong understanding of building narratives for brands on the back of data. ACE- a mar-tech tool developed at TheSmallBigIdea is helping brands design their storytelling better. He is also a faculty & a member of the board of studies at various B-Schools in Mumbai.

3. Mr. Ashwin Malik Meshram
Mr. Ashwin Malik Meshram is the Managing Director for a US-headquartered Predictive Analytics and Artificial Intelligence firm Spinnaker Analytics, specializing in algorithm development for financial services. He has worked closely with CEOs, CMOs and CFOs of leading corporations in North America and Europe, on diverse initiatives ranging from business transformation to machine learning and is an IIT Bombay alumnus.

Join us on August 29, 2020, 4:30 PM - 6:00 PM.

For more information, contact us on +91 8657604703.